This is the Westgate Shopping Centre in Oxford. Not the most glamorous of additions to Oxford’s architectural fabric, is it? I was thinking about this shopping centre the other day because I was wondering if the change machine they have outside the Sainsbury’s is still there. The change machine is the only reason I go to the centre which makes me what retail analysts might classify as an ‘outlier’. This is because I’m in no way tempted by the typical manifestations of modern-day consumerism such Primark, Thorntons, and the sad smorgasbord of mobile phone and sportswear shops that line the route to the change machine.
For some reason this segued into me wondering about the name Westgate. My geography of Oxford is a bit sketchy, but it occurs to me that it’s possible the shopping centre lies in the western part of the city where once there was an actual Western Gate to keep out marauding peasants from the nearby swamps. It’s possible, yes, this deeply-held commitment to Oxford’s historical past on the part of the shopping centre developers? But then what Dear Readers, explains the wild proliferation of Westgate Centres elsewhere in the world?
There’s one in Ottawa, one in Johannesburg, one in Auckland, New Zealand, one in San Jose, California, in Stevenage, in Toledo, in Zagreb, in Montego Bay, Jamaica, in Ashville, North Carolina, in Nairobi, in Shanghai… (I’m not making this up. I checked all this you know)… in Cleveland, Ohio, in Harare, in Macon, Georgia, in Merced, California, in Ann Arbor, Michigan, in Winona, Minnesota, in Little Rock, Arkansas, in Durham, North Carolina, in Amarillo, Texas, and in Saskatoon, Saskatchewan.
Yes Dear Readers, there are a LOT of Westgate Shopping Centres out there. And because I’m such a thorough researcher and generally over-caffeinated, I of course couldn’t stop there. Next I had to investigate the relative popularity of the name EASTGATE Shopping Centre. And my painstaking research reveals that in a googlefight, Westgate beat Eastgate by almost 2 to 1.
Oh and if anyone knows if the change machine outside Sainsbury’s is still there, please tell me.